Sale 2459 - Rare & Important Travel Posters, October 26, 2017

JOHN HELD, JR. (1889-1958) 199 c THE NEW HAVEN R.R. / NORTHWARD. Circa 1930. 41 3 / 4 x28 1 / 4 inches, 106x71 3 / 4 cm. Plampin Litho Co., New York. Condition A-: repaired tears in margins. In his classic cartoon style, Held colorfully shows golfers, flappers and others all heading “Northward,” along with the migrating ducks depicted above them. Having created advertisements for the New Haven Railroad since 1924, “Held became known for his ‘outrageous combinations of violent hues,’ of which Northward! is a fine example” (Zega, 63). The NewHaven Railroad was an essential means of transportation in New England, and “by 1929, the company reached the peak of its operational reach, controlling 2,131 miles of track in New York, Connecticut, Rhode Island, and Massachusetts” (New Haven to Boston, p. 29). Held p. 91, Zega 65. [2,000/3,000] DESIGNER UNKNOWN 200  COME TO NEW HAVEN’S 300 TH BIRTHDAY PARTY / YALE FIELD. 1938. 40x30 inches, 101 1 / 2 x76 1 / 4 cm. Condition B+: extensive repaired tear from bottom edge into image; creases and abrasions in margins and image. Silkscreen. [500/750] 200