Sale 2459 - Rare & Important Travel Posters, October 26, 2017

AMLETO FIORE (1920-2008) 164 c ALITALIA. 1950. 39 1 / 2 x27 1 / 2 inches, 100 1 / 4 x70 cm. Vecchioni & Guadagno, Rome. Condition A: minor creases and staining in margins. [800/1,200] 164 165 WILLIAM DE MAJO (1917-1993) 165 c FLYB*S*A*A / TOSOUTHAMERICA. 1948. 39 1 / 2 x24 1 / 2 inches, 100 1 / 4 x62 1 / 4 cm. Condition A-: minor creases and restoration in margins and image; minor skinning in upper right corner. BSAA split from the British Overseas Aircraft Corporation (BOAC) in 1946 to operate in the South Atlantic. It merged back with BOAC in 1949 after a series of unlucky incidents, in which two of their planes disappeared in the Bermuda Triangle. Born in Vienna, William de Majo opened his first studio in Belgrade before emigrating to Britain, where he worked as a broadcaster with the BBC Overseas Service. During World War II, he served as a pilot with the Royal Yugoslav Air Force. His understanding of business and production methods is reflected in his work, which displays an efficient clarity of vision. Here, de Majo translates a message in a graphically complex, yet deceptively simple manner. De Majo was highly influential in the establishment of ICOGRADA (International Council of Graphic Design Associations) and was its first president. [600/900]