Page 8 - Swann Galleries - Modernist Posters - Sale 2314 - May 13, 2013

JAN TOOROP (1858-1928)
1 ● DELFTSCHE SLAOLIE. 1895.
35x23 inches, 89x581/2 cm. S. Lankhout & Co., [The Hague.]
Condition A-: creases and abrasions in margins and image. Matted and framed.
Toorop was born in Java, studied in Holland and then spent three key years in Brussels, where he was a
member of the circle of artists, Les XX, during which he befriended James Ensor. His unique style is a
symbolic and mystic mixture of the Javanese shadow puppet influence and frenzied Art Nouveau
arabesques. This advertisement for salad oil is the first important Dutch Art Nouveau poster and the most
famous example of Toorop’s original graphic style. The image made such an impression on the Dutch,
that for years, when describing Art Nouveau, they would refer to it as the “salad oil style.” Le Coultre p.
34, Word & Image p. 39, Modern Dutch 5, Modern Poster 25, Reims 1551, Weill 149, Hillier p. 190,
Schipp & Affiche 41, Dutch Posters frontispiece, 1000 Posters 15. [8,000/12,000]