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DESIGNER UNKNOWN
96
•
AMERICANO BIANCO / COCCHI. 1938.
54
3
/
4
x39 inches, 139x99 cm. Rivera, Alessandria.
Condition B+: minor restoration in margins and image; abrasions in image.
Cocchi’s
Americano Bianco
is an Italian aperitif which combines white wine and alcohol-infused herbs
and spices. The red, white and blue crowing rooster, announcing to consumers that the product
“awakens the appetite,” is still the product’s logo to this day.
[1,500/2,000]