Page 65 - Sale 2278 - Modernist Posters

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70
71
MICHAEL TOLMER (DATES UNKNOWN)
71
LES HUILES SPIREX. 1938.
39x25 inches, 99x64 cm.
Bethmont, Paris.
Condition B: losses, tears and creases in margins,
some affecting image; archival tape on verso along
tear through top edge into image, and along tear
in bottom margin. Paper.
In France, the Tolmer Publishing House pro-
duced some of the most elegant advertising
materials between the wars. Alfred Tolmer’s
1930 graphic design masterpiece, Mise en Page,
was a treatise dedicated to all aspects of Art
Deco design. This image is a good example of
the practical quality work the company pro-
duced, combining typography, layout and color
to create captivating posters.
[700/1,000]
CLAUDIUS LINOSSIER (1893-1953)
70
CASTROL. 1932.
31
1
/
4
x23
1
/
2
inches, 79
1
/
2
x60 cm. Bethmont, Paris.
Condition B+: repaired tears through top margin
into image; restoration in top left corner and in
margins; horizontal fold.
A soft, mannerist Art Deco image of an active
day in the country, in which picnickers are sur-
rounded by the upper class toys that all run
smoothly thanks to Castrol Oil. This poster is
attributed to Claudius Linossier, the great
French Art Deco metal worker.
[700/1,000]