Page 157 - Sale 2278 - Modernist Posters

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D’APRES ANDY WARHOL (1930-1987)
191 • CHANEL NO. 5. 1997.
62
1
/
2
x45
1
/
4
inches, 159x115 cm.
Condition A-: abrasions in image; minor restoration at edges.
Warhol began his career working in advertising. Long after he left the industry, he retained a connec-
tion to advertising, which is clear from his embrace of such items as the Campbell Soup can and the
Brillo box, both of which he turned into iconic Pop Art symbols. While his intention was never osten-
sibly to market the brand he chose to depict, in some cases companies were able to use his designs for
just that purpose. In 1985 Warhol designed a series of 9 silkscreens, “Ads: Chanel” depicting the com-
pany’s renowned perfume bottle against a flashy, two-colored background. In 1997 the company
revisited those images to use in an advertising campaign. The resulting posters exist in two sizes. This
is the larger format, intended for use in French bus shelters.
[500/750]