Page 149 - Sale 2278 - Modernist Posters

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178
179
DESIGNER UNKNOWN
179 • POUR VOS LUNETTES / L.
MOREL.
46x31 inches, 118x79 cm. Watelet-Arbelot,
Paris.
Condition B+: repaired tears and creases in mar-
gins; abrasions and slight discoloration in image.
[600/900]
JULIAN KEY
(JULIEN KEYMOLEN, 1930-1999)
178 • MARTINI. 1970.
26
1
/
2
x20
3
/
4
inches, 67
1
/
4
x52
3
/
4
cm.
Condition A-: slight staining in margins and
image; hand-signed in pencil by the artist. Paper.
Key was a prolific Belgian designer after the
Second World War. His is often compared with
Savignac for his visual gags, and indeed his
posters have a graphic simplicity and a charm
that often provokes smiles, such as this image
which cleverly connects the Martini Logo with
a bunch of grapes, the aperitif ’s main ingredi-
ent.
[600/900]