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ERICH STRENGER (1922-1993)
170 • PORSCHE / AINTREE 200. 1960.
32
3
/
4
x23 inches, 83x59 cm.
Condition B+: abrasions and restoration in top and bottom margins; some affecting image and text;
repaired tears at edges; restored pin-holes in margins.
One of Porsche’s strongest selling points was the company’s impressive results in competitions. For
over thirty years starting in 1951, posters for the Porsche competitions were designed by Eric Strenger.
He revolutionized the design of racing posters by introducing modern typography and photography.
Early in his career he worked with photographs by other artists, but as his career matured, so did his
style, and he began to work with his own photographs, which allowed him much more freedom of
expression. As Reinhard Seiffert wrote, “he wanted to inform, not illustrate. Instead of adding some-
thing, he took things away. Instead of dramatizing, he abstracted. In this way the information moved
into the foreground as a specific aim of the poster” (Porsche p. 15). Porsche p. 28.
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