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ERIK NITSCHE (1908-1998)
137 • GENERAL DYNAMICS / ATOMS FOR PEACE. 1955.
49
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2
x35
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inches, 126x90 cm. R. Marsens, Lausanne.
Condition A-: minor restoration at edges; minor abrasions in image.
Born in Switzerland, Nitsche worked in Germany and Paris before moving to the United States in
1934. One of many young European immigrants who changed the face of American graphic design,
he is best remembered for his series of twenty-nine posters for General Dynamics, where he served as
art director between 1955 and 1960. These images represent the most impressive corporate image
campaign of its era. His first series of nine posters,
Atoms for Peace
, were designed for the Atomic
Energy Conference in Geneva in 1955. They were printed in almost a dozen different languages.
MOMA 218.1956, Dynamic America p. 393.
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