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CHARLES LOUPOT (1892-1962)
133 • ST RAPHAËL. 1947.
62x45
3
/
4
inches, 157
1
/
2
x116 cm. Affiches Gaillard, Paris.
Condition A / A-: horizontal folds; abrasions in image.
Loupot’s work for St. Raphaël “can be qualified as the work of his life” (Zagrodski p. 93). From 1937-
1960 Loupot worked hand in hand with Max Augier, the advertising director of St. Raphaël, creating
a series of posters that tell of a unique saga in the story of advertising. Beginning with the poster that
features the stylization of red- and white-clad waiters, Loupot gradually moved towards creating more
and more abstracted images. Of historic note, between 1945 and 1952, poster publicity for aperitifs
was forbidden in France. So, although this poster is dated 1947 (the year it was designed), it would
not have been printed before 1952. Loupot / Zagrodski p. 93, Loupot 89.
[1,500/2,000]