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PAUL COLIN (1892-1986)
130 • LA NOUVELLE EVE. Circa 1949.
60
1
/
4
x44
1
/
2
inches, 153x113 cm. SIPA Publicite, Paris.
Condition B+ / B: vertical and horizontal folds; repaired tears at edges, some extending into image; creases
and wrinkles in image; restoration in top right corner.
“La Nouvelle Eve” opened as a nightclub in 1949 in the same premises that had been a nightclub since
1898. During the Second World War, the building was used as a movie theatre, but the new designers
chose a Belle Epoque theme for their “new” establishment. Colin uses flat colors and a free-handed
style of illustration to depict Eve with an apple in one hand and a snake in the other. An image evok-
ing sin and temptation, which was totally appropriate for a venue that hosted topless reviews.
Typographically the word “Eve” is a continuation of the snake. This image also exists in a smaller for-
mat, and in another variation where it is the central image surrounded by text. Colin p. 126.
[1,000/1,500]